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Center for Western Priorities launches new TV ad targeting Ryan Zinke: “The West is calling.”

Will the Interior Secretary listen to the West, or Washington insiders?

DENVER—The Center for Western Priorities today launched a new six-figure ad buy targeting Interior Secretary Ryan Zinke’s efforts to roll back national monument designations. The ad, “The West is Calling,” focuses on the more than 1 million public comments Westerners submitted in response to Secretary Zinke’s request for input.

“Secretary Zinke has consistently and repeatedly refused to meet with monument supporters, first in Utah, then again this past weekend in Nevada,” said Jennifer Rokala, executive director at the Center for Western Priorities. “Public support for our monuments is nearly unanimous—98 percent of the comments posted on plead with Secretary Zinke and President Trump to leave our monuments alone. If the Secretary recommends anything other than full protection for our monuments, he will be siding with Washington insiders who want to exploit America’s protected lands for oil, gas, coal, and, uranium.”

The Center for Western Priorities just returned from a six-state, six-day Monuments to America road trip across the West, meeting with business, political, and conservation leaders who sent a united message in defense of national monuments.

The West is Calling” will air in the Washington, DC market beginning today, with an expanded national digital ad buy leading up to the deadline for Secretary Zinke’s monument review in late August. A broadcast-quality version of the ad is available for download.


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