A recent report prepared for the Center for Western priorities by BBC Research & Consulting, examines the economic impact of the Upper Missouri River Breaks, a national monument in Montana. The study estimates that the monument has a total economic impact of about $10 million per year, including direct and secondary impacts, and an average of about 139,000 visitors per year between 2001 and 2013.

This significant source of tourism revenue has the potential to be much greater.

A panel discussing the economic value and untapped potential of the Upper Missouri River Breaks National Monument was held this week, on February 18, 2015, in Great Falls, Montana.

The panel moderator, former Great Falls Mayor Randy Gray, said:

“Our bottom line is that we think this monument maybe needs a little ‘oomph,’
a little more support to tie in with these other resources we’re talking about.
As the Army says, ‘Make it all it can be.’”

With increased statewide promotion and regional tourism branding the monument has the potential to increase visitor numbers, benefiting local economies and making Great Falls the “gateway to the Breaks,” as Gia Randano Fairchild, a Missoula outfitter, said on the panel.

Read the full report here.

Written by on Thursday, February 19th, 2015